COMMUNICATION

In today’s global world, in which communication ash become as important as the object of the communication itself, this is fortunately not the case in this event, although it of course plays an important role in all its forms.

Therefore particular attention will be focused on communication and promotion by means of a suitable plan which will be prepared by professionals in the field and which will involve an effective advertising campaign at regional level (using giant posters and television advertisements) and mass media as well as a high profile promotional drive of the event and the town itself on a national scale, by focusing public attention on the uniqueness of the event to be experienced by Teramo.

In order to provide the event with adequate “press coverage” in the countries that will be present in Teramo itself, contacts have been made with the Italian correspondents of the following foreign newspapers:

- Clarin (Argentina)

- Le Monde (Francia)

- TV1 Television Francaise (Francia)

- The Times of India (India)

- M.A.P. (Marocco)

Furthermore, the organisers want to strengthen the good relationships built up during the previous edition with the representatives of other foreign mass media sent to Italy, such as:

- Al Ahram (Egitto)

- Agenzia Nuova Cina (Cina)

- People’s Daily (Cina)

- China Radio International (Cina)

- The Associated Press (Usa)

- Sydney Morning Herald (Australia)

- Agenzia Rianovosti (Russia)

- Radio Televisione Russa (Russia)

- Komsomolskaya Prevda (Russia)

- Itar-Tass (Russia)